EVERY BUSINESS HAS A STORY.
WHAT'S YOURS?
Let's face it - people love a good story. So, if you're not getting your business story out there, you're missing a golden opportunity to seduce your prospects - and instantly close the deal. A good story touches them in the same place it touches you. And, it all begins with...
The Idea
In the shower one morning. Or, at the gym. At a sales meeting. Or, simply watching your child solve a puzzle. Regardless, this idea set in motion the remarkable journey that has become the unique story of your business. A journey driven by…
The Desire
To make a better widget – or a cheaper one. Or, to own your own home and provide a better life for your family. Maybe you were driven by social or environmental concerns. Or, maybe you simply fell in love with your widget and wanted to spend the rest of your life with it. (sigh!) And what’s a good story without…
The Heroes
The banker who believed in you. The spouse who believed in you. The landlord who gave you a break on the rent. The mentor who took you under his wing. And, of course, there’s you - standing tall in the middle of town. facing off against…
The Villains
The banker who refused you credit. The landlord who doubled your rent. The shipment that never arrived. The server that crashed. The supplier who shut you off. The civil unrest in a foreign market. And, of course, the competitor who opened up right across the street (or right across the web) with tons of cash to burn. But through it all - you scratched, you clawed, you kicked your way to...
The Happy Ending
Or maybe not... Maybe the final act has yet to play itself out. And with business sands constantly shifting under your feet, holding on to your customers, while attracting new ones, has never been more challenging. There’s always a new gunslinger in town. But who are you kidding? You live for that challenge! It’s what gets you up in the morning.
The Epilogue
"Tell me a story." The child in all of us can't help but respond to a well told story. Your story. Or, as Rick said at the end of Casablanca, "This could be the start of a beautiful relationship."
You’ve got a story. I’ve got a quill. Let’s get busy!